The art and science of pure flower and plant essences is the core of Aveda. our beauty products are alive with the life force of plants, and contain pure essential oils. our solutions are so powerful we call them Purescriptions™. while we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

Aveda: Connecting Beauty, Environment and Well-being.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. at Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Education First

While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American "esthetician" industry, recognized that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.

Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.

We're Not Pretty

(Or beautiful. Or pampering. Or luxury.) We’re far too interested in guiding you to a new level of skin health fitness! So, while our packaging may not be designed to color-coordinate with your bathroom, you can always be sure that we use ingredients that we know will work – our confidence founded by skin care professionals worldwide who use our products in their treatment rooms every day because they get results.

Dermalogica is Born

While teaching at IDI, it didn’t take long for Jane to realize no product line embraced her belief of skin health as opposed to "beauty," so she developed her own. And in 1986, Dermalogica was born. The vision was clear – a product line free of common irritants and ingredients that could cause breakouts (including lanolin, SD alcohol, mineral oil, artificial colors and fragrances) that would improve skin health, and were only available from qualified skin care professionals trained at The International Dermal Institute.

Then, as now, all our products are manufactured in the USA, we have never taken part in animal testing, and Dermalogica is sold only where professional consultation and professional treatments are performed by professional skin therapists.

THE GKhair® PROMISE

GKhair is much more than just a name. It's a brand with a promise. A promise that your hair needs will be fulfilled. GKhair invests heavily in research and development to continually advance the science of hair to deliver new and innovative products. Whatever your desires may be, GKhair is the experience your hair needs.

OUR CONCEPT

GKhair began with our vision and our values. From the start we've been the leader in "the science of hair". The concept is very simple; develop and deliver new and creative ideas to a global marketplace. GKhair is the first and only company to harness the beauty benefits of Juvexin. Derived from sheep wool through an environmentally-friendly process, Juvexin is delivered to the hair in its natural state.

The GKhair Hair Taming System with Juvexin restores hair by repairing and providing long-term conditioning and protection. Juvexin is GKhair's foundation in creating manageable, frizz-free, beautiful looking hair for all those who want it.

JUVEXIN®

GKhair is the first and only company to harness the beauty benefits of Juvexin. Juvexin is a special blend of proteins and peptides optimized specifically for hair.

Juvexin has been developed specifically to protect and restore the hair back to its youthful state and is used in all GKhair products worldwide.

Juvexin then penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits.

This improves the softness and reduces friction enabling hair to better withstand heat, helps make hair less prone to breakage and improves the lubricity of hair, giving hair overall better manageability. On both wet and dry hair there is less entanglement during brushing, making the hair less prone to breakage and improving manageability.